This Google Change WILL Change Your Leads
Could this be the end of Local Listings as we know them? Big changes ahead for sure…
As you’re probably aware, Google continues to dominate Search Engine lookups (currently amounting to 72% or nearly three-quarters of all searches).
For this reason, many Listing Agencies are piling on more information to Google, while cutting back on other search engines.
We’re also seeing less oversight and maintenance required of individual listings. This means a need for “broader” search engine optimization, such as adding more rich content to your:
a) Main site – keyword-happy articles and videos
b) Social sites with advice that links to your main site
c) Alternate “portal” sites that point to your main site
As the Local Listing world has shifted into a maintenance and SEO service role, we have already responded with high-impact “content-driven” strategies to push more leads your way.
This web marketing training video for HVAC contractors will show you how to use this for your business.
Honestly, Hudson, Ink actually welcomes this reduced focus on the Local Listing service, as they’re becoming little more than the world’s most complicated Yellow Page ads. The video will show you better strategies to build SEO, that result in leads instead of just bragging rights.
So, please know that our LocalLock service has reached client capacity and will begin a gradual phase out in favor of providing more content in the areas noted above.
Thank you for your attention to the video. I think you’ll be surprised at the simple, but effective approach to higher quality online lead generation.
Not an HVAC contractor? We can still help you with your marketing. Click here to request your customized Marketing Assessment Plan.